01
Tell us what you are selling.
A few sharp inputs are enough to locate the gaps in your message.
Brand strategy, diagnosed
YOUR BRAND ISN'T BROKEN.
IT'S JUST CONFUSING.
Find out what's really wrong with your brand in 10 minutes.
No logo theatre. No invented praise. One clear priority.
Brand emergency room
Brutally honest brand strategy. Zero fluff. Maximum clarity.
How it works
10 THINGS WE CHECK.
1 SCORE. 3 PROBLEMS.
1 PRIORITY.
02
Get the diagnosis.
See the score, what it costs you, and the problem worth fixing first.
03
Make it useful.
Share the score, use the priority, or go deeper when you need a strategy.
Start your free check
LET'S FIND THE THING UNDERNEATH IT.
We will give you a direct strategic read — not a fake personality quiz and not a human audit.
The result is strategic guidance based on your inputs. Use it to see the next conversation your brand needs to have.
What we check
YOUR CUSTOMERS ARE ALREADY DIAGNOSING YOU.
They just don't call it positioning. They call it “I don't get it,” then leave.
Positioning
01Differentiation
02Customer clarity
03Brand story
04Offer clarity
05Messaging
06Visual coherence
07Credibility / trust
08Conversion readiness
09Cultural relevance
10Example scorecard
BUILT TO BE SHARED. NOT HIDDEN IN A PDF.
A score worth comparing. A problem you can explain without a 50-page deck.
Get my scoreBrand Health Check
BRAND ER™57
Brand health score / 100
Cedar & Salt
“Your brand isn’t bad. It’s just forgettable.”
Biggest problem
Cedar & Salt is likely explaining its product before giving busy city hosts a reason to choose it.
Get your own Brand Health Score →
When you need more than a score
DON'T TINKER WITH YOUR LOGO. FIX THE THING UNDERNEATH IT.
Paid checkout will open once these product offers are live. Start with the free check today.
The Brand Diagnosis
$39
The deeper version: positioning, differentiation, messaging, conversion gaps and a practical priority order.
See if you need itBrand Rescue — 48-Hour Strategic Reset
$299
A focused recommendation for your positioning, ideal customer, promise, hierarchy, growth opportunities and next 30 days.
Rescue my brandThe Brand Reset
FROM
$1,500
A human strategy sprint for founders who want an experienced strategist directly in the room. Only 4 spots each month.
Request a sprintQuestions, answered